Any Apple product is a 'must have' nowadays. Only a cool kid will have an iPhone, Mac, AirPods, Apple watch all the products. Only because the brand of Apple is so popular. The Apple watch which is one of the most popular products by Apple, is their newest exercise related device. It is basically a phone on your wrist that can send messages, call contacts, listen to music, play apps. This product does although come with a price. An Apple watch can go anywhere from $100 - $500 depending on what series you get. Most people would think that is a lot for a watch but still buy it because they want all that power of a device on their wrist because its Apple. Fitbit is another popular brand (not as popular as Apple) with their fitness watch. It can do all the similar wants and needs as the Apple and also is way cheaper. Now, why wouldn't people by the cheaper watch with all the same qualities? It's simple, it's all about the name brand. Yes, there are some people who don't honestly care and get the Fitbit because it does everything they want and they are happy with that but there are others who if its not Apple then I don't want it type. I think this is similar to the tennis whites example because they want the players to be seen as perfection and classy and I think that is why people choose Apple watch over Fitbit because they want that Apple brand to make them feel classy.
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