Lululemon

Lululemon is a high-end athletic clothing brand. It was first created to sell clothing for yoga, but quickly turned into an everyday brand for women. Their leggings are their most popular product because their comfort and are fashionable. Also, they tend to be more durable than mid price range leggings, but that is something to be expected with a higher priced product.This is one of the most popular athleisure and workout brands for college-age and young adult women.

 As a brand, Lululemon is comparable to brands like Athleta, Nike, Under Armour, and Alo Yoga. 

Many female students wear this product on numerous college campuses across the United States. When I see someone wearing leggings from Lululemon, I tend to think that they may have a bit more money than the average person. Their leggings typically cost between $88 and $148. Also, they are a popular item because of their versatility of wearing them to workout and wearing them to class. Another hegemonic meaning behind these leggings are that the college-age females that wear them are the sorority type. The people that also wear the leggings like to follow popular clothing trends. Personally I do not own anything from this brand, so I cannot make an informed idea of the brand, but these are stereotypes that I have heard.