The fascination with the product was the message that it relayed was the that the beads represent the highs and lows of life; to stay humble when you're on top, but to not give up when you're at your lowest. So, after awhile, they came popular.
I'm not sure which stores still carry these products, but some of the desire came from being stocked at the "cooler" stores. Two other reason were from the message that the company stood for and all the different styles they offer (foundations, sports, colors, etc.).
As far as cost, they do average to be about $20; which may be pricey for a bracelet, but they are durable and meant for everybody.
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