Blog #3 Bodies as Movers, Consumers, and Advertising Canvases - Sports Bra

Gymshark Workout Clothes

Casual Wear on Beach

In sports it is often common for women to wear a sports bra while playing. When we watched the movie “Branded” with the scene about Brandi Chastain’s iconic moment of taking her jersey off revealing her sports bra changed the world. The penalty kick was overshadowed when the sports bra was sown by Brandi. This was my motivation for picking of this week’s clothing for females in sports because how much controversy women get compared to men. Women are more sexualized when it comes to them playing sports. Some women in our society make more money from modeling agencies and landing endorsements through feminine products. When looking at advertisements or commercials of women in the sports bra, the product shows not much of sports being played in. Shows that it can be causally around and socially accepted to wear outside in public. Women tend to work out in a sports sometimes to get a more comfortable lift in. There are many workout brands that women consume from. The most popular one I know is the brand called Gymsshark. Society has come a long way since the world cup penalty kick celebration. Holds females to more of a confident way to hold their bodies. That they should not be ashamed of their bodies of the shape. Women’s track is known for using a sports bra as their jerseys. Even at the highest professional level with the Olympics we see the sports bra being used in women’s track. Women still get sexualized in sports because of what the broadcasters will get more views. For example, when it comes to playing beach volleyball, women are often wearing bikinis or sports bras. Men are likely to be more interested in this sport because of it being more revealing even though they are professional athletes just playing volleyball. Coming from a volleyball background it’s a social norm to be wearing beach sport wear since you would be sweating and diving on the sand. It’s easier to wear a swimsuit and not get too much sand on while playing because the sand would stick to the sweaty clothes.