Over the years there has been several different types of physical activity clothing or sports wear made. Through the years the “normal” things to wear have changed. Women’s clothing has become more sexualized when being advertised then the rage of motion in the outfit itself. The advertising company I want to bring your attention to is GymShark. I’ve recently been seeing a lot of ads on Instagram for this company. It is own by a man named Steve Hewitt and its head quarters are in the United Kingdom. It was founded in 2012, but only recently has became popular in the United States.
I feel as though gymshark focuses more on the curves of the women they post then has well the clothing actually performs while your exercising. On there sponsored advertisements it’s always picture of women just like the one above, showing of there figure. Not only is this how they do women but men as well. They give the idea to buy these clothes and you will look flawless.
No comments:
Post a Comment